Maidenform

Maidenform has changed the lives of all women forever

The Maidenform brand was born in 1922 with the design of the bra by Ida Rosenthal and Enid Bissett. This development would change the lives of all women forever! Many more milestones have been reached since then, and to this day Maidenform continues to develop innovative underwear and lingerie where women's comfort is always at the forefront.

Meanwhile, Maidenform has also grown into one of the market leaders in Shapewear or corrective underwear and aims to enhance your appearance so that you continue to amaze those around you!

Maidenform Sleek Smoothers; in shape with wonderfully soft & thin shapewear

The Sleek Smoothers short by Maidenform is the favourite of many! It is wonderfully thin and slightly corrective on the legs and tummy and wears ideally under shorter skirts or dresses because of its slightly shorter legs. But you can't beat the other products in this range either.

_{CurvesWear is the shapewear specialist, embrace your curves}